Surrey, BC / Toronto, ON. (November 25, 2024) - Coast Capital announced a significant partnership with the Canadian Red Cross‘s Disaster Response Alliance (DRA) which aims to enhance community resilience in the face of increasing natural disasters. This collaboration comes in response to the growing frequency of catastrophic events such as hurricanes, floods, wildfires and extreme weather conditions.
Coast Capital has committed to investing $250,000 annually to the DRA to bolster the safety and protection of Canadian communities.
The DRA unites major Canadian organizations like Canadian Tire, Rogers and Loblaws to take a proactive stance on disaster preparedness. In 2023, more than 81,000 people in Canada were supported by the Red Cross after an emergency thanks in part to the steadfast support of DRA members. By pre-positioning supplies and readying disaster response teams, the alliance ensures that communities are ready for emergencies before they occur.
“Coast Capital has a long history of supporting the resilience of our members, employees and communities in times of crisis,” said Tanya Smith, Senior Manager of Social Purpose. “As the frequency of disasters across the country increases, we recognize the necessity of a robust, year-round disaster response program. This partnership allows us to go beyond reactive donations and invest in proactive measures that better prepare and safeguard our communities.”
“I am pleased to welcome Coast Capital to the Canadian Red Cross’s Disaster Response Alliance,” says Tom Scinto, Director of Corporate Partnerships with the Canadian Red Cross. “This three-year partnership exemplifies the deep-rooted commitment and leadership position being taken by Coast Capital, to support the work of the Red Cross before, during and after disasters strike communities here at home and overseas.”
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About Coast Capital
At Coast Capital, we’re not dreaming about a better future, we’re building one. We’re a member-owned financial cooperative with a more than 80-year legacy of unlocking financial opportunities that positively impact people and communities. We believe that every Canadian deserves a financial partner who actually cares how things turn out. Driven by our social purpose, we look at everything we do through the lens of how we can help our nearly 600,000 members, our employees, and communities. We’re proud to be a Certified B Corporation™, ranked in the platinum category of the 2022 Corporate Knight’s Social Purpose Ranking and part of a global movement building a more inclusive, equitable and regenerative economic system. We’re deeply committed to making our financial cooperative a great place to work as demonstrated by some of our accolades. Coast Capital is a platinum member of Canada’s Best Managed Companies and one of Canada’s Most Admired Corporate Cultures. To learn more, visit us online at coastcapitalsavings.com.